How did Spotify expand to the US and what did Daniel Ek learn along the way? Today, Index's Danny Rimer speaks with Daniel Ek, the CEO and founder of Spotify. Spotify is the world’s most popular audio streaming subscription service with more than 350 million users and 155 million subscribers. Danny and Daniel talk about their 16-year history, the contrasting cultures of the US and Sweden, Spotify's delayed entry to the US, and Daniel's mindset and personal growth journey, alongside Spotify's US expansion. They also talk about Daniel's investments with Prima Materia and his vision for Europe. If you want to read more about Spotify's US expansion, check out the case study in our Expanding to the US handbook.
How did Spotify expand to the US and what did Daniel Ek learn along the way?
Today, Index's Danny Rimer speaks with Daniel Ek, the CEO and founder of Spotify. Spotify is the world’s most popular audio streaming subscription service with more than 350 million users and 155 million subscribers.
Danny and Daniel talk about their 16-year history, the contrasting cultures of the US and Sweden, Spotify's delayed entry to the US, and Daniel's mindset and personal growth journey, alongside Spotify's US expansion. They also talk about Daniel's investments with Prima Materia and his vision for Europe.
If you want to read more about Spotify's US expansion, check out the case study in our Expanding to the US handbook.