In this episode, Index’s VP Insights, Dominic Jacquesson speaks with Trustpilot founder, Peter Holten Mühlmann. Peter founded Trustpilot in Denmark in 2007 with a vision to create an independent currency of trust. Trustpilot hosts over 120 million consumer reviews and has 700 employees (23% of whom are in the US). Over the last thirteen years, Peter has led Trustpilot from a small Danish startup to an international, multi million-dollar company which just listed on the London Stock Exchange in March 2021. Peter shares how Trustpilot got started in Denmark and his approach of expanding across Europe before taking on the US. The conversation covers the dynamics of raising money, distributed leadership, cultural differences between the US and Denmark and much more.
In this episode, Index’s VP Insights, Dominic Jacquesson speaks with Trustpilot founder, Peter Holten Mühlmann.
Peter founded Trustpilot in Denmark in 2007 with a vision to create an independent currency of trust. Trustpilot hosts over 120 million consumer reviews and has 700 employees (23% of whom are in the US).
Over the last thirteen years, Peter has led Trustpilot from a small Danish startup to an international, multi million-dollar company which just listed on the London Stock Exchange in March 2021.
Peter shares how Trustpilot got started in Denmark and his approach of expanding across Europe before taking on the US. The conversation covers the dynamics of raising money, distributed leadership, cultural differences between the US and Denmark and much more.