In this episode, Michelle, Christian and Joe talk marketing in the US. They cover branding as a universal human truth, the role of PR, changing tactics for the US market, breakthrough moments and more. Michelle is the founder of Peanut, which is the first social network for women to build strong ties from the moment they consider motherhood - enabling women at similar life stages to connect. Christian is the founder of Pitch, a software technology company started in January 2018 in Berlin, which is building a new platform for presentations and content collaboration for individuals and teams. Joe is the former GM US of Wise and was also the Global Head of Marketing and Comms. Wise was launched in 2011 with the vision of making international money transfers cheap, fair, and simple.
In this episode, Michelle, Christian and Joe talk marketing in the US. They cover branding as a universal human truth, the role of PR, changing tactics for the US market, breakthrough moments and more.
Michelle is the founder of Peanut, which is the first social network for women to build strong ties from the moment they consider motherhood - enabling women at similar life stages to connect.
Christian is the founder of Pitch, a software technology company started in January 2018 in Berlin, which is building a new platform for presentations and content collaboration for individuals and teams.
Joe is the former GM US of Wise and was also the Global Head of Marketing and Comms. Wise was launched in 2011 with the vision of making international money transfers cheap, fair, and simple.